The Second Voice Standard™ for Events: Validation. Engagement. Intelligence.
Turn every event into a growth engine, with validated themes, engaged delegates, and sponsors who see undeniable ROI.
Event Directors • Conference Organisers • Sponsorship Sales Leaders
The Challenge
Events succeed on the day but leak value everywhere else.
-
Themes are chosen on gut feel, not audience truth.
-
Delegates attend but drift away afterwards.
-
Sponsors and exhibitors don’t get the insight or follow-up they need to renew.
That waste stops here.
The Second Voice Standard™ for Events
Pulse™
Market Clarity
Validate your events before you sell them.
We run targeted conversations with your market to test themes, topics, and concepts before you launch.
You’ll know exactly which ideas will attract delegates and close sponsorships, and which to drop.
Authority™
Market Leadership
Turn events into content your market can’t ignore.
We capture delegate and sponsor insight during and after your events, then transform it into premium reports, resources, and engagement assets.
This extends your event’s impact and gives sponsors credible content that proves ROI.
Momentum™
Market Relationships
Keep delegates and sponsors engaged long after the lights go down.
We nurture every conversation, every registration, and every exhibitor lead with deliberate follow-up.
Delegates stay connected, sponsors see deals progress, and renewal conversations become effortless.
Outcomes You Can Expect
✔ Validated themes that sell out. No more guessing.
✔ Engaged delegates. Insight captured, conversations extended, relationships built.
✔ Sponsors and exhibitors with proof. Hard data, assets, and follow-up that drive renewals.
✔ Events that live 12 months, not 12 hours. With year-round engagement and ROI.
How We Work
✔ Projects: Validate one event, capture one round of delegate/sponsor intelligence, or produce a single flagship asset.
✔ Retainers: Support across your full calendar, compounding sponsor and delegate ROI event after event.
