The Second Voice Standard™
The model shaping the next generation of growth companies.
Three services. One framework. Endless leverage.
Why It Exists
Growth doesn’t stall because products are bad. It stalls because value leaks away:
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Strategies built on assumptions instead of truth.
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Content that shouts but fails to earn trust.
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Relationships that fade after the first interaction.
The Second Voice Standard™ was built to stop the leaks.
It’s a deliberate framework for clarity, credibility, and continuity.
The foundations of tomorrow’s market leaders.
The Three Services
Pulse™
Market Clarity: See what others miss. Act on what’s real.
Pulse™ puts you in direct conversation with your market to uncover truths competitors never find. The result: positioning, campaigns, and strategies grounded in customer reality, not internal guesswork.
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Without Pulse™, you’re guessing.
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With Pulse™, you move with certainty.
Authority™
Market Leadership: Content that commands attention.
Authority™ takes those truths and turns them into premium assets ; reports, events, and resources that stop audiences in their tracks. This isn’t filler or noise. It’s content that proves credibility, earns trust, and positions you as the voice your market follows.
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Without Authority™, you’re overlooked.
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With Authority™, you’re the benchmark.
Momentum™
Market Relationships: Keep value alive beyond the first touch.
Momentum™ ensures every interaction counts. We promote, follow up, and nurture deliberately so that no opportunity fades. The compounding effect: stronger pipelines, deeper relationships, and sustainable growth.
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Without Momentum™, opportunities vanish.
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With Momentum™, relationships compound.
How We Work
Every service is powerful on its own.
Together, they create the framework that separates the leaders from the rest.
✔ Projects: Targeted engagements for a single market study, flagship report, or event programme.
✔ Retainers: Long-term programmes where Pulse, Authority, and Momentum reinforce each other, delivering compounding ROI.
You choose where to start. The leverage builds from there.
The Outcomes
Adopting The Second Voice Standard™ means:
📊 Clarity - decisions grounded in customer truth.
📝 Credibility - content and assets that command respect.
🔁 Continuity - relationships that don’t fade, they grow.
The Company We Keep
From household names to fast-growing disruptors, we are trusted by our partners.
 Allianz logo 1 |  Natwest 1 |  Get Busy logo 1 |
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 Virgin Startup 3 |  Vestd |  Makers logo 1 |
 D&A logo |  Viridien logo 3 |  PEI logo 2 |
Still Guessing What Will Work? You’re Not Alone.
We speak to founders, marketers, and sales leaders every day.
Same challenges, different companies: content that doesn’t convert, events with no follow-up, sales outreach stuck in the dark.
That’s why we publish practical, open-source resources to help you fix the disconnect and build momentum.
