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  • Mike Piddock

Everything Outbound: The Webinar Episode Zero / Part 2: Technology


In this section, Ben, Sara and Mike talk about sales technology, RevOps and AI. Key points covered include:

  1. The Role of AI as an Enabler: AI is a valuable tool for sales, but it should be seen as an enabler, not a replacement for human interactions. The focus should be on using technology to enhance the human touch in sales.

  2. The Range of Sales Enablement Tools: The evolution of sales enablement tools, such as SalesLoft, Outreach, Outplay, Gong, etc., offers ways to streamline processes and leverage AI for more efficient sales activities.

  3. The Use of Precision Tactics: Rather than using a one-size-fits-all approach, sales teams should focus on precision tactics. This includes targeting specific personas with well-timed messages and adjusting channels to match the preferences of the audience.

  4. The Importance of Data Quality and Timing: The importance of data quality and knowing when prospects are ready to engage cannot be overstated. It's crucial to focus on relevance and timing in outreach efforts.

  5. How to Use Technology to Adopt a Structured Workflow: Implementing a structured workflow is essential for successful outbound sales. Technology should be used to accelerate and improve existing manual processes.

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