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Outbound Sales Resources

Why Sales Training Often Fails (and What You Can Do About It)
Sales training, eh? One of those things everyone knows they need, but secretly dreads. Like assembling flat-pack furniture or hosting a...
Jan 7


Glen Garry Glenda Rosie: Updating the tired old sales cliches for a diverse Woke-force
Sales has long been epitomised by the high-pressure, cut-throat environment famously depicted in the play and film Glengarry Glen Ross.
Aug 27, 2024


The top 10 issues we see in sales & marketing GTM approaches (& how to fix them)
Whenever we secure a new client our first process involves a thorough review of the existing sales and marketing processes,...
Jun 13, 2024


Breaking Down Silos: Enhancing Communication and Collaboration Between Sales and Marketing
Picture this: You’re dining at a busy restaurant, but the chefs and waiters aren’t communicating. The kitchen prepares dishes no one...
May 19, 2024


The Flame that Burns Twice as Bright: Managing ambitious SDRs
Such is the challenge of balancing SDR burnout and their quest for career advancement. The SDR life demands intensity and dedication,...
May 16, 2024


Master the Ramp: Reducing the time taken to make SDRs productive
By embracing structured processes, fusing teams through peer support, and anchoring in real-world practice, SDRs can broaden their...
Apr 8, 2024


Aligning Goals and Metrics: Bridging the Sales-Marketing Divide
Sales and marketing may share the same ultimate goal—business growth—but when it comes to their day-to-day objectives, they’re often like...
Mar 22, 2024


Like Ducks to Water: Enrolling SDRs and equipping them to win
The process of enrolling, training, and tooling junior SDRs is a vital investment that pays off immediately and in the long run. By...
Mar 4, 2024


Sponges not Diamonds: How to hire the best SDR talent
As we hope you'll discover from reading this guide, addressing the challenge of finding and hiring emerging SDR talent with this mindset...
Feb 20, 2024

From Rivals to Collaborators: The Evolution of Sales and Marketing
Sales and marketing—often referred to as warring siblings —have long been locked in a tug of war for control, credit, and resources. Like...
Feb 12, 2024


Optimising your cold email infrastructure
In February 2024 Google updated its Email Sender Guidelines which impacted those companies sending 5,000 or more messages a day to Gmail...
Jan 25, 2024


Navigating Google's email policy changes: A strategy for sales teams
In October 2023 Google announced some policy changes around the way its platform could be used to send large volumes of emails. In...
Dec 12, 2023


The Sales Tech We Use: ActiveCampaign
Here at Second Voice Pro we use a multitude of tools to enable our clients, and the SDRs we employ for them. Here we talk about our CRM...
Nov 14, 2023


Ditch the gong: Different ways to celebrate SDR milestones
In the dynamic arena of modern sales, where start-ups are forging novel paths to revenue, the time-honoured tradition of celebrating...
Aug 21, 2023


Listen up! Using SDR calling tech to drive teamwide gains
Sales Development Representatives (SDRs) are at the forefront of prospect and customer interactions, making it crucial to continuously...
Jul 18, 2023


🏇Chomping at the bit: When should a new hire start outreach?
As you grow your business, it's essential to understand when your eager new Sales Development Representative (SDR) hires are ready to...
Jun 27, 2023


Can you kid a kidder? How founders can spot the BS when hiring salespeople
Finding the right salespeople for your start-up is crucial to driving revenue and achieving growth. But beware, not all that glitters is...
Jun 27, 2023


Unlocking success: The many powers of an exceptional Sales Development Representative
A Sales Development Representative (SDR) plays a vital role in reaching and building valuable relationships with qualified prospects to...
Jun 27, 2023


Keeping remote SDRs happy: Can anything be done? 😊🏢
In Startupland, remote work has become the norm for many businesses. With sales development representatives (SDRs) being the front line...
Jun 27, 2023


Six ways SaaS founders can help new SDRs ramp more quickly 🚀
In the fast-paced world of SaaS startups, Sales Development Representatives (SDRs) play a crucial role in driving growth and revenue....
Jun 27, 2023
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